CRE Brokers Change Course To Lead Clients Through Uncharted Territory

By Julia Troy

The coronavirus’s ability to exploit crowded, enclosed spaces to spread has forced everyone from Fortune 500 companies and small businesses to individuals working from home to rethink the layout and purpose of spaces.

Between the economic repercussions of shutdowns, skyrocketing unemployment and the social unrest that has charged communities across the nation, everyone in the built industry has had to change, and fast. Commercial real estate brokers are no exception, and they have spent the last few months reimagining how to best serve their clients and communities in an environment unlike any we’ve experienced.

Alan Joel, CCIM, principal of Joel & Granot Commercial Real Estate/CORFAC International in Atlanta, began his tenure as president of CORFAC International in January, and three months later, the organization’s in-person meetings and networking events had to be reimagined. In an industry known for deals sealed with a handshake and walk-throughs, suddenly everything had to be virtual.

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